Teddy Bear Blood is a concept for a lifestyle brand and blog dedicated to supporting Highly Sensitive people (HSPs) by promoting self-care, self-love, and emotional well-being. The design philosophy is centered on creating a visual identity that celebrates highly sensitive and strong individuals, and the duality of human nature, and serves as a reminder that strength and softness can coexist. I have created a comforting yet edgy aesthetic to resonate with HSPs and encourage them to embrace their sensitivity as a unique strength.
Through practical advice, engaging activities, and a supportive community, Teddy Bear Blood empowers HSPs to thrive while also connecting them with valuable resources and professional help. Additionally, the brand runs occasional merchandise campaigns, using the profits to support other mental health nonprofit organizations, further extending its mission of fostering emotional well-being and support.
